First Alert Onelink Secure Connect

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First Alert Onelink Secure Connect  • Declassified

Seamless digital experiences for the leader in home safety & security

Client since 2018

Challenge

Next Generation Home Safety

First Alert, a well-known leader in home safety and security systems, wanted to create a seamless experience for the next-generation connected home. After acquiring Luma, creator of the first intelligent WiFi mesh system, First Alert needed to integrate the new technology with its current product offerings. The company turned to L+R for its expertise and strategy.

Solution

Technology-Enabled Design

L+R supported the First Alert product team by creating a seamless digital customer experience, which was designed to protect customers’ homes from both physical dangers, such as carbon monoxide poisoning, fire, and burglary, as well as digital dangers like cyberattacks, device viruses, inappropriate content.

From Roberto

Smart Home technology is alive and well, and its future boom will be significantly driven by the mobile revolution.”

Roberto Ranucci

Strategist • L+R

Roberto Ranucci

Strategist • L+R

Impact

Leading Connectivity

After OneLink Connect was successfully announced at CES in Las Vegas to an audience of 180,000 attendees, it was launched across the country at thousands of retail stores. OneLink Connect was also named the winner of the Best Home Technology Product Award, selected as the PC Magazine Editors’ Choice, and featured in Good Housekeeping.