Product Strategy & Research

Strategic Product Strategy & Research for your successful innovations

Successful products often begin with a clear vision. Strategic product strategy and research lay the groundwork for successful innovations, ensuring your product meets market demands and user needs.

Open book with a light bulb in front of handwritten equations

About this service

We conduct in-depth product strategy and research. This defines clear roadmaps and identifies market opportunities, ensuring your digital products are poised for success.

Uncover How Our Strategies Shaped Innovative Products For Industry Leaders.

Spireworks

A connected app that lets anyone control the New York skyline

Hand holding a smartphone controlling One World Trade Center lights over a nighttime city skyline

Global Citizen: Take Action

The product ecosystem powering a global activism movement

Performers onstage at Global Citizen Festival

DeuxMoi World

Turning a celebrity tip account into a global media brand

Phone with Deuxmoi World splash screen on textured black surface

Candid

The digital backbone of the world's largest nonprofit database

Hands holding a phone showing the Candid app's introduction screen

Datavore®

Product design for a no-code data analysis platform

Datavore chart cards showing company revenue trends and a date picker

Bond Black

A luxury app that robotically writes handwritten notes in your own hand

Phone showing the Bond Black notes menu over a handwritten letter

Droplette

Product design for a connected skincare delivery device

Hand holding the pink Droplette device among floating skincare app screens

Yankee Candle AR

Computer-vision AR for in-store retail at Yankee Candle

Hand holding a phone with a Yankee Candle personalization app in a store

L+R's Product Strategy And Research Have Guided Clients To Successful Market Entries And Impactful Product Launches.

Featured Clients

Cross-industry Expertise Including:

Our Process

Deep market analysis and strategic planning are integral to L+R's process for guiding product innovation.

Featured L+R Team News

NewInsightSep 15, 2026

Apple's September Event: Designing for the Next Shape of Personal Computing

NewEventSep 9, 2026

L+R leadership to attend Meta Connect 2026

Square crop of the Meta Connect 2026 graphic with the Meta loop mark.

Project LaunchAug 4, 2026

Introducing DisplayGlasses.dev

Flight status overlay on an airport terminal scene.

InsightJul 29, 2026

SIGGRAPH 2026: When Emerging Technologies Become Design Tools