Product Strategy & Research

Strategic Product Strategy & Research for your successful innovations

Successful products often begin with a clear vision. Strategic product strategy and research lay the groundwork for successful innovations, ensuring your product meets market demands and user needs.

Open book with a light bulb in front of handwritten equations

About this service

We conduct in-depth product strategy and research. This defines clear roadmaps and identifies market opportunities, ensuring your digital products are poised for success.

Featured Work

Spireworks

A connected app that lets anyone control the New York skyline

Hand holding a smartphone controlling One World Trade Center lights over a nighttime city skyline

Global Citizen: Take Action

The product ecosystem powering a global activism movement

Performers onstage at Global Citizen Festival

DeuxMoi World

Turning a celebrity tip account into a global media brand

Phone with Deuxmoi World splash screen on textured black surface

Candid

The digital backbone of the world's largest nonprofit database

Hands holding a phone with the Candid signup screen

Datavore®

Product design for a no-code data analysis platform

Dashboard cards with line charts and a calendar on a blue background

Bond Black

A luxury app that robotically writes handwritten notes in your own hand

Phone showing the Bond Blanc menu over a dark handwritten note background

Droplette

Product design for a connected skincare delivery device

Hand holding a pink beauty device amid floating skincare app screens

Yankee Candle AR

Computer-vision AR for in-store retail at Yankee Candle

Hand holding a phone with a Yankee Candle personalization app in a store

L+R's Product Strategy And Research Have Guided Clients To Successful Market Entries And Impactful Product Launches.

Featured Clients

Cross-industry Expertise Including:

Our Process

Deep market analysis and strategic planning are integral to L+R's process for guiding product innovation.

Featured L+R Team News

NewInsightJul 29, 2026

SIGGRAPH 2026: When Emerging Technologies Become Design Tools

NewInsightJul 6, 2026

Alex Levin in PhocusWire on wearable AI and the future of travel technology

Person handing eyeglasses to a customer at a counter

Our TeamJul 2, 2026

L+R team joins speaker lineup for highly anticipated new XR & mobile conference

Three blue-tinted speaker portraits separated by vertical pink bars.

InsightJun 24, 2026

Introducing Ephemeral Perception: A Privacy-By-Architecture Framework for Smart Glasses Developers

Ephemeral Perception report cover surrounded by smart glasses on a dark background.