Bond Black

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Bond Black  • Declassified

Pilot app for the leader in fine writing with robot process automation to showcase a digital luxury experience

Client since 2016

Challenge

The Future for Writing

Newell Brands, a leader in writing products acquired Bond.co, an engineering company developing writing robots, wanted to push the envelope, so to speak, into the future. Aware that technology was quickly making the handwritten note obsolete, the company engaged L+R to rediscover this timeless communication mode in a digital world.

Solution

Technology-Enabled Design

L+R worked with Bond.co and its proprietary robotics and handwriting analysis technology. The team collaborated with Parker Pens and Waterford, both within Newell Brands’ portfolio, as well as strategic partner Crane & Co to build a pilot app designed to digitize the handwriting style of individuals to enable personal note writing capabilities and postage.

Impact

Beautiful Notes Made Easy

L+R launched the Bond Black app to a preselected group of 250 customers. Within two months, the client began selling the successful product to a waiting list of more than 10,000 prospects. Positioned as a member-only product, the Bond Black app offers a white-glove service and continually generate a visionary, customized communication platform for its customers.