The Future for Writing
Newell Brands, a leader in writing products acquired Bond.co, an engineering company developing writing robots, wanted to push the envelope, so to speak, into the future. Aware that technology was quickly making the handwritten note obsolete, the company engaged L+R to rediscover this timeless communication mode in a digital world.
Technology-Enabled Design
L+R worked with Bond.co and its proprietary robotics and handwriting analysis technology. The team collaborated with Parker Pens and Waterford, both within Newell Brands’ portfolio, as well as strategic partner Crane & Co to build a pilot app designed to digitize the handwriting style of individuals to enable personal note writing capabilities and postage.
Beautiful Notes Made Easy
L+R launched the Bond Black app to a preselected group of 250 customers. Within two months, the client began selling the successful product to a waiting list of more than 10,000 prospects. Positioned as a member-only product, the Bond Black app offers a white-glove service and continually generate a visionary, customized communication platform for its customers.
Bond Black brought robotics and handwriting into a more personal luxury communication experience. That points to a broader opportunity: technology works best when it preserves the human value people care about. That is where L+R connects strategic design, technical execution, and meticulous craft to make emerging technology a practical advantage, with AI used only when it strengthens real applications. If your next initiative needs technology with a human touch, let's shape it together.
