Sports

Strategic design and technology services for Sports

We empower organizations to enhance fan and user engagement ecosystems and modernize performance operations, accelerating revenue and brand affinity.

Packed soccer stadium viewed from above during a match

Did You Know?

50%

greater in-app engagement and digital revenue generated by teams that integrate personalized fan experience management systems. (Deloitte)

Featured Clients Within Sports

We join forces with high-performance teams and organizations in the field such as…

Impact Stories From Sports

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Footprint Center

A modern identity for the Phoenix Suns' arena

L.A. Kings Hockey Night in LA

Digital-first identity for an NHL home game program

Phones playing Hockey Night in LA event videos on a dark surface

ThriveFantasy

Daily fantasy sports platform built around player props

Dark sports contests dashboard showing matchups and prize amounts

Footprint

Brand strategy for the plant-based alternative to plastic

Large industrial factory floor filled with machinery

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Specialized Services

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For the Sports industry, L+R uses an integrated team structure that merges fan engagement design, platform engineering, and revenue strategy to drive acceleration and loyalty across all properties.

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Insights & Company News

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Design TeachingJun 22, 2018

Cal Kennedy, L+R's Human Performance and Sustainability strategist, shares his thoughts on the wide world of athletic technology.

Black-and-white action shot of basketball players in motion

AwardApr 29, 2022

5 Indigo Design Awards presented to L+R project teams this year

EventAug 23, 2023

Web3 Leaders from Amazon, NBA, MLB, Polygon, and more attend Sporting Crypto CLUBHOUSE New York City, powered by L+R

Sporting Crypto Clubhouse New York City graphic over a dim restaurant interior

Company PressDec 4, 2023

Decrypt Features L+R, Sporting Crypto Social Event within the Art, Fashion, and Entertainment Hub