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Hand holding a phone with the Candid sign-up page openPhone with Candid sign-up page held near a ceramic cup

Candid  • Declassified
The digital backbone of the world's largest nonprofit database

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Client since 2020

Challenge

Designing a Stellar User Experience

Candid’s mission is to “get you the information you need to do good”. Through research, collaboration, and training, Candid connects people who want to change the world to the resources they need to do it. Candid turned to L+R to create optimal user experiences for both a public-facing mobile app called Project Real-Time and an internal data management application.

Phone mockup showing the Candid app news feed and mentioned organizationsPhone mockup showing the Candid app news feed and mentioned organizations
Solution

Technology-Enabled Design

The L+R team created user journey maps for Project Real Time. An in-depth UX strategy document included personas, an attitudinal and behavior analysis, stakeholder interviews, and ethnographic research and data collection. L+R and the Candid team then iterated to develop the Candid.org app.

Mobile article screen about Hewlett Foundation launching an initiativePhone screen showing a Candid article about the Hewlett Foundation economy initiative
Mobile grant detail screen showing a $10,000,000 Hewlett Foundation grantMobile grant detail screen showing a $10,000,000 Hewlett Foundation grant
Hand holding phone showing subject preference checkboxesHand holding phone with subject preference settings screen
Impact

Real-time Nonprofit Information

The Candid.org app houses the world's largest source of information about nonprofit organizations. Featuring real-time, tailored funding opportunities, charity and philanthropic news articles, grants, and individual nonprofits and foundation organization information. With many features planned in the app's roadmap, Candid is committed to providing access to data and increasing transparency in the social sector.

Mobile article feedback screen with tags, thumbs up and down buttonsMobile article feedback screen with tags, thumbs up and down buttons
Candid mobile update screen with empty chest and "No new content" messageCandid mobile update screen with empty chest and action buttons
Subscriber prompt card reading, "Unlock all your past articles"Subscriber prompt card reading, "Unlock all your past articles"
The Bottom Line

Candid's work centered on making nonprofit data easier to access and act on. The larger challenge is turning complex information into tools people can trust and use in real time. For L+R, the advantage is not technology by itself, it is strategy, execution, and craft working together, with AI applied only where it improves the application. If your data needs to become a better product experience, bring the brief to our team.

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