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Hand holding a phone with the Candid sign-up page open beside a ceramic vaseHand holding a phone with the Candid sign-up page open beside a ceramic vase

Candid  • Declassified
The digital backbone of the world's largest nonprofit database

Candid logo

Client since 2020

Challenge

Designing a Stellar User Experience

Candid’s mission is to “get you the information you need to do good”. Through research, collaboration, and training, Candid connects people who want to change the world to the resources they need to do it. Candid turned to L+R to create optimal user experiences for both a public-facing mobile app called Project Real-Time and an internal data management application.

Phone mockup showing the Candid app news feed and mentioned organizationsPhone mockup showing the Candid app news feed and mentioned organizations
Solution

Technology-Enabled Design

The L+R team created user journey maps for Project Real Time. An in-depth UX strategy document included personas, an attitudinal and behavior analysis, stakeholder interviews, and ethnographic research and data collection. L+R and the Candid team then iterated to develop the Candid.org app.

Candid article screen on Hewlett Foundation's $50 million Economy and Society InitiativeCandid article screen on Hewlett Foundation's $50 million Economy and Society Initiative
Candid grant screen showing a $10,000,000 Hewlett Foundation grant to ClimateWorks FoundationCandid grant screen showing a $10,000,000 Hewlett Foundation grant to ClimateWorks Foundation
Hand holding a phone with the Candid subject preferences screen for shelter and housingHand holding a phone with the Candid subject preferences screen for shelter and housing
Impact

Real-time Nonprofit Information

The Candid.org app houses the world's largest source of information about nonprofit organizations. Featuring real-time, tailored funding opportunities, charity and philanthropic news articles, grants, and individual nonprofits and foundation organization information. With many features planned in the app's roadmap, Candid is committed to providing access to data and increasing transparency in the social sector.

Candid article feedback screen with subject, people and organization tags and thumbs up or downCandid article feedback screen with subject, people and organization tags and thumbs up or down
Candid "No new content" screen with an open chest illustration and Edit preferences buttonCandid "No new content" screen with an open chest illustration and Edit preferences button
Subscriber prompt card reading, "Unlock all your past articles"Subscriber prompt card reading, "Unlock all your past articles"
The Bottom Line

Candid's work centered on making nonprofit data easier to access and act on. The larger challenge is turning complex information into tools people can trust and use in real time. For L+R, the advantage is not technology by itself, it is strategy, execution, and craft working together, with AI applied only where it improves the application. If your data needs to become a better product experience, bring the brief to our team.

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