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Angled EngineShop page designs in black and yellow, including a Mercedes-Benz Stadium projectAngled EngineShop page designs in black and yellow, including a Mercedes-Benz Stadium project

Engine Shop  • Classified
A 3D web experience for a leading experiential agency

Engine Shop logo

Client since 2021

Challenge

Engine Shop is a pioneering experiential marketing agency known for its curiosity-led approach to its clients. The agency approached L+R to design a web experience that captures and communicates its innovative approach to its work and helps it stand out among its competitors.

Three EngineShop mobile screens for content, navigation, and contact formThree EngineShop mobile screens for content, navigation, and contact form
Solution

L+R produced a site that leverages visually stunning design, interactive elements, and novel technology that capture and communicate Engine Shop’s innovative approach to its work. Text headings track cursor movements, revealing added dimensions. These elements are layered over a background texture that bends and flexes as users scroll through the site.

Laptop on a couch showing the Engine Shop site headline "We succeed when you succeed"Laptop on a couch showing the Engine Shop site headline "We succeed when you succeed"
Engine Shop contact form beside a grid of yellow media icons on a dark backgroundEngine Shop contact form beside a grid of yellow media icons on a dark background
Phone showing the Engine Shop site's Filter Projects panel with campaign category optionsPhone screen showing a project filter menu with category buttons
Desktop mockup of the Engine Shop site featuring its Mercedes-Benz USA case studyDesktop mockup of the Engine Shop site featuring its Mercedes-Benz USA case study
Impact

By integrating interactive elements and novel technology, the website not only encapsulated Engine Shop's innovative approach to experiential marketing but also distinguished it in a competitive field. The dynamic and engaging user interface likely led to enhanced user engagement, showcasing the agency's capabilities in a visually compelling manner. This innovative design approach is expected to have contributed to increased client interest and engagement, reinforcing Engine Shop's position as a leader in experiential marketing and setting new standards in digital presence within the industry.

EngineShop page mockups with esports marketing imagery, project filters and contact formEngineShop page mockups with esports marketing imagery, project filters and contact form
The Bottom Line

Engine Shop needed digital strategy across sports, entertainment, technology, and live experience. The common business challenge is connecting fragmented audience moments into one usable system. For L+R, the advantage is not technology by itself, it is strategy, execution, and craft working together, with AI applied only where it improves the application. If your experience ecosystem needs to work harder, bring us into the next step.

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