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Angled tablet mockups of EngineShop project pages on a yellow backgroundCollage of angled EngineShop tablet website screens with black and yellow design

Engine Shop  • Classified
A 3D web experience for a leading experiential agency

Solid black rectangle

Client since 2021

Challenge

Engine Shop is a pioneering experiential marketing agency known for its curiosity-led approach to its clients. The agency approached L+R to design a web experience that captures and communicates its innovative approach to its work and helps it stand out among its competitors.

Three EngineShop mobile screens for content, navigation, and contact formThree EngineShop mobile screens for content, navigation, and contact form
Solution

L+R produced a site that leverages visually stunning design, interactive elements, and novel technology that capture and communicate Engine Shop’s innovative approach to its work. Text headings track cursor movements, revealing added dimensions. These elements are layered over a background texture that bends and flexes as users scroll through the site.

Laptop on a couch showing an Engine Shop agency webpageLaptop on a couch showing a website with the headline "We succeed when you succeed"
Dark UI mockup with yellow media icons and a white contact formContact form interface beside yellow media icons on a dark background
Phone screen showing Engine Shop website project filter optionsPhone screen showing a project filter menu with category buttons
Desktop website mockup featuring Mercedes-Benz USA in yellow over a car imageSmall desktop website mockup on black background featuring Mercedes-Benz USA
Impact

By integrating interactive elements and novel technology, the website not only encapsulated Engine Shop's innovative approach to experiential marketing but also distinguished it in a competitive field. The dynamic and engaging user interface likely led to enhanced user engagement, showcasing the agency's capabilities in a visually compelling manner. This innovative design approach is expected to have contributed to increased client interest and engagement, reinforcing Engine Shop's position as a leader in experiential marketing and setting new standards in digital presence within the industry.

Dark EngineShop website mockups with bold yellow and white project typographyGrid of EngineShop website mockups with project cards and filter panel
The Bottom Line

Engine Shop needed digital strategy across sports, entertainment, technology, and live experience. The common business challenge is connecting fragmented audience moments into one usable system. For L+R, the advantage is not technology by itself, it is strategy, execution, and craft working together, with AI applied only where it improves the application. If your experience ecosystem needs to work harder, bring us into the next step.

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