Take on Wall Street is committed to improving the fairness of the financial system in the United States. It is widely acknowledged that the current system is unjust, but many people do not fully understand the historical context that has contributed to this reality or what can be done to address it. In an effort to foster a comprehensive understanding of the root causes of economic inequality, Take on Wall Street partnered with L+R to create an interactive educational website for individuals and activists seeking to explore the history of the US economy.
The website, isoureconomyfair.org, utilizes a visually appealing design and user-friendly interface to educate and empower visitors on the ways in which financial institutions have historically wielded their power to oppose movements for racial, climate, gender, and economic justice and prioritize the interests of Wall Street over those of the working class. From colonization to the present day, the website effectively illustrates the impact of these institutions on individuals and society as a whole.
Powerful Interactive Storytelling
The website examines the enduring influence of 14 significant events on the financial system in American history. A major challenge in the creation of the website was to design a user experience that would maintain visitor engagement. To achieve this, horizontal scrolling effects were implemented to provide a visual timeline that guides users through the content. Additionally, micro animations were utilized to efficiently convey complex concepts, such as the dispossession of land from Native Americans, while minimizing the use of text.
Minting Meaning
The design of the site was influenced by the aesthetics of U.S. currency, with the intention of creating a cohesive visual theme. This included incorporating similar textures, colors, and shapes in the text and background as well as incorporating archival photographs and other elements that resonated with the themes being conveyed. The goal was to establish a connection between the digital content and its real-world implications.
Connecting History to its Context
The experience utilizes periodic multiple-choice questions and open-ended prompts to engage visitors and facilitate their connection to the material. The "notebook" feature allows users to review and revisit their responses, encouraging a deeper understanding of the historical context.
IsOurEconomyFair.org made a complex economic fairness question more accessible through digital experience. The larger challenge is helping people understand an issue well enough to engage with it. L+R makes emerging technology valuable through strategy, technical execution, and meticulous craft, keeping AI grounded in real workflows rather than abstract promise. If your cause needs to make complexity easier to act on, let's talk.
