NASA Space Apps NYC  • Declassified

A brand system for NASA's global space hackathon

Space Flight Positioning

Space Apps, a worldwide NASA innovation incubator program, encourages young designers and engineers to think through space-related solutions that can be applied to earth-bound problems. L+R was brought in to develop a unique brand identity that captured the essence of this important global hackathon initiative.

Technology-Enabled Design

L+R sought to create a brand identity that accurately captured the Space Apps Program, New York City, and what NASA has contributed to society throughout the years. By focusing in on the devotion to education, L+R incorporated a unique perspective into the brand along with homage to the program’s research contributions and discoveries for students.

To Infinity

Launched at the NASA Space Apps Challenge East Coast Main Stage Event, the new Space Apps NYC brand was enthusiastically accepted by international technology partners from around the world. In addition, the brand identity has helped Space Apps successfully engage with community youth groups, positioning the program to grow into the future. Read it here

NASA Space Apps NYC brought a civic technology and education community into a more engaging digital experience. The broader challenge is turning complex challenges into participation that feels open and organized. Our approach turns emerging technology into competitive advantage by pairing strategic design with disciplined technical execution and craft, using AI as a practical partner when it helps. If your event or community needs a stronger digital structure, let's shape it together.