L+R worked with pingmd to design a digital customer experience and online visual identity for their medical messaging app. The primary audience was both hospitals and doctors. Their native mobile platform allowed real-time, HIPAA compliant communication between care providers on medical-related topics. pingmd was acquired by cloud based electronic medical record services provider, Kipu Health, in 2017.
pingmd brought health communication into a more direct digital workflow for patients and providers. The broader challenge is making sensitive information easier to exchange without losing trust. L+R's role is to make new technology useful through strategic design, technical execution, and meticulous craft, using AI as a focused collaborator instead of a headline. If your health product needs clarity and confidence, reach out when it is time to build.
