Creating a Brand Beacon
Pulumi is known for providing cloud engineering for all. The company specializes in building, deploying and managing modern cloud applications and infrastructure using well-known languages, tools, and engineering practices. Pulumi came to the L+R team with only a new logo, seeking a partner to help create a comprehensive digital brand platform and refresh its website.
Technology-Enabled Design
The L+R team took the Pulumi logo, provided by the company’s brand identity partner, and locked down the core of its online brand identity. The goal was to ensure all brand touchpoints would emanate from the same center, providing a point of true north to help guide future messaging and communications.
Website Successfully Invigorated
L+R successfully created a vibrant and engaging website redesign, which the Pulumi team rolled out to its stakeholders around the world in April 2020. The new digital brand platform delivered a clear and concise messaging about Pulumi's offerings and services.
From The Client, Jay
In a mind-boggling 90 day window, L+R successfully transformed Pulumi’s new brand identity into a rich digital platform that presented the Pulumi story in a compelling way and helped deliver on the company’s ambitious growth goals.”
Jay Wampold
CMO • Pulumi
Jay Wampold
CMO • Pulumi
Pulumi needed to make infrastructure-as-code technology easier for teams to understand and adopt. The broader challenge is helping developers and decision-makers see the same product value from different angles. L+R makes emerging technology valuable through strategy, technical execution, and meticulous craft, keeping AI grounded in real workflows rather than abstract promise. If your technical platform needs a stronger user-facing story, our team can help define the path.
