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Firecracker, the underlying technology powering AWS Lambda & Fargate, Brand Identity designed by L+R and launched at re:Invent 2018

AWS launches Firecracker at re:Invent 2018, featuring foundational brand identity and design by L+R.

AWS re:Invent logo with illustrated spacecraft over an orange space sceneAWS re:Invent logo with illustrated spacecraft over an orange space scene
Firecracker logo on a white cardFirecracker logo on a white card
AWS re:Invent 2018 Las Vegas event graphic over a packed conference audienceAWS re:Invent 2018 Las Vegas event graphic over a packed conference audience

L+R was asked by Amazon to design the Brand Identity system for the debut of the industry-leading Firecracker. The release of the platform, along with AWS’s dedication to the developer community, required attention to detail in the positioning and communication. We are very proud to be a part of this important addition to open source to further make accessible technologies for future engineering and innovation.

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