María Fernanda Quevedo, a multidisciplinary designer and visual artist at L+R, recently shared insights into her creative journey and inspirations in an interview with Little Black Book titled "My Creative Hero". From her early influences to the profound impact of legendary dancer and choreographer Pina Bausch, María's story offers a fascinating look into the sources of her artistic energy and design approach.
In the interview, María reflects on how her extensive background in ballet, paired with her passion for storytelling, has shaped the foundation of her work. She delves into the ways she incorporates emotion and movement into her design process, drawing connections between her early dance experiences and the narrative-driven projects she now leads. Her insights emphasize the importance of blending technical precision with raw emotional depth to create designs that resonate deeply with audiences.
A central theme in María's narrative is her admiration for Pina Bausch’s groundbreaking choreography. She explains how Bausch’s ability to convey profound human emotions through innovative and minimalistic staging continues to inspire her to push creative boundaries. María's work at L+R reflects this influence, as she strives to challenge conventions and foster meaningful connections through design.
This interview provides a unique opportunity to explore María's creative philosophy, including her reflections on the creative heroes who have shaped her journey and the lessons she’s carried forward into her role at L+R. Learn more about how her artistic vision and dedication to innovation inform the impactful design solutions she creates for our studio.
