New Offering Created
As a leader in cloud computing, Amazon Web Services (AWS) works tirelessly to provide its community of customers with added value. Its most recent offering, a special open-source project, was ready for launch. AWS turned to L+R to create a succinct logo design and branding package.
Technology-Enabled Design
The L+R team is active in the active software development community, and AWS is a customer-centric organization. Deepening knowledge with L+R's engineers and incorporating parts of the AWS current brand system into conceptual, yet technical visual identities, the directions were then tested, refined, and validated with customers.
Open and Honest
The Chief Technology Officer of Amazon revealed the Blox brand design at the AWS re:Invent conference in Las Vegas to more than 200,000 attendees as well as millions of technologists, engineers, and developers streaming the conference around the world. Consistently applied to the website and marketing collateral, the Blox brand was core to furthering the company's devotion to the developer community.
Amazon Blox needed a brand system that could make an open-source cloud tool feel clear and useful to developers. That is a common challenge for technical teams: adoption depends on meaning, not just capability. L+R makes emerging technology valuable through strategy, technical execution, and meticulous craft, keeping AI grounded in real workflows rather than abstract promise. If your complex product needs a sharper path to market, our team can help.
