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Hand holding a smartphone controlling One World Trade Center lights over a nighttime city skylineHand holding a smartphone controlling One World Trade Center lights over a nighttime city skyline

Spireworks Connected Experience Concepts  • Classified
Concept development for a large-scale connected lighting system

The Durst Organization logo

Client since 2017

Background

A city-scale connected system

Spireworks gives people a way to interact with skyline lighting in real time. The system connects software, physical landmarks, custom lighting states, controlled access, and event-specific concepts into one public-facing experience.

Hand using the Spireworks app to pick a lighting effect for One World Trade Center over the New York skylineHand using the Spireworks app to pick a lighting effect for One World Trade Center over the New York skyline
Spireworks concepts can connect remote participation, causes, and skyline-scale interaction.
Challenge

Make physical infrastructure feel participatory

The opportunity was not only to control lights. It was to define concepts where people, organizations, venues, causes, and audiences could understand why the interaction mattered. Each activation needed a clear participation model, a visual language, and a digital flow that made the physical system feel immediate.

Solution

Connected concepts for events and public interaction

L+R helped translate Spireworks into a flexible experience platform: curated access, cause-based lighting, live activations, and brand or partner concepts that could use the same underlying system in different ways. The work sits between concept development, product UX, real-time controls, and operational design for a connected physical environment.

Spireworks system flow diagram linking mobile apps, donations, buildings, portal, and cloudSpireworks system flow diagram linking mobile apps, donations, buildings, portal, and cloud
Event concepts can give organizations a controlled way to shape a shared city-scale moment.
Impact

A reusable platform for meaningful connected experiences

The Spireworks model shows how a digital product can coordinate physical infrastructure, remote participation, curated access, and social meaning. It is concept development at the scale of a connected system rather than a single screen.

The Bottom Line

Spireworks is useful for conversations about innovation studios because it shows L+R shaping how a complex connected system becomes understandable, participatory, and repeatable in the real world.

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